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Check out Social Gear, our new self-service tool to create, connect and automate your
marketing communications for your targeted audience

27 Mar Top Benefits of Using an Ethnic Advertising Network in the USA for Targeted Reach

Posted at 14:58h in Blog by admin 0 Comments
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TL;DR: Multicultural consumers in the USA wield over $7 trillion in buying power, yet multicultural media receives only 5% of total ad spend. An Ethnic Advertising Network USA gives brands the programmatic infrastructure to reach Hispanic, Black, Asian American, South Asian, and other communities with...

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23 Mar What Is Programmatic Advertising and Why UK Brands Are Adopting It

Posted at 10:58h in Blog by admin 0 Comments
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TL;DR: Programmatic advertising automates the buying and selling of digital ad space in real time. The UK is the third-largest programmatic market globally, with over 85% of digital ad spend transacted programmatically. Programmatic Display Advertising UK has become the dominant method for brands to deliver...

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The Rise of Ethnic Advertising in the UK

17 Mar The Rise of Ethnic Advertising Networks in the UK

Posted at 07:26h in Blog by admin 0 Comments
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TL;DR: The UK's ethnic minority population accounts for 16% of the total population and is projected to reach nearly a third by 2061, with an estimated annual disposable income of £575 billion. An Ethnic Advertising Network UK bridges the gap between brands and these underserved...

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